TAREK FAHMY
communicator via text & image

UX Architecture
- Mobile: ETRADE iPhone App
- Web: ETRADE Portfolio Rebuild
- Web: ETRADE FAQ & Fly-over
- Web: ETRADE Tax Workflow
- Heuristic Research: ETRADE

Screen
- Mobile: NAVICOMM (prototype)
- Web: Pandora Internet Radio (prototype)
- Web: Urban Pixie
- Web: Bonnuit Modular Product
- Web: Grand Egyptian Museum

Branding
- Pandora Redesign and Pitch
- Modular Product Design & Style Guide
- GEM: Grand Egyptian Museum

Print
- Annual Report: BATF
- Booklet: Bibliothèque d'Alexandrie
- Posters

Graduate Thesis
Beyond Stereotypes

About Me
- About / Contact
- Résumé

ETRADE:
iPhone Application

Worked on the trading interface and workflow for Etrade’s iPhone application.

The new architecture is based on a thorough competitive analysis and a user centered sensibility.

It’s a hybrid design of sorts that combines the best of Etrade’s and some of it’s competitors’s features.

Hand Sketch

iPhone Workflow

Layout & Measurements