TAREK FAHMY
communicator via text & image

UX Architecture
- Mobile: ETRADE iPhone App
- Web: ETRADE Portfolio Rebuild
- Web: ETRADE FAQ & Fly-over
- Web: ETRADE Tax Workflow
- Heuristic Research: ETRADE

Screen
- Mobile: NAVICOMM (prototype)
- Web: Pandora Internet Radio (prototype)
- Web: Urban Pixie
- Web: Bonnuit Modular Product
- Web: Grand Egyptian Museum

Branding
- Pandora Redesign and Pitch
- Modular Product Design & Style Guide
- GEM: Grand Egyptian Museum

Print
- Annual Report: BATF
- Booklet: Bibliothèque d'Alexandrie
- Posters

Graduate Thesis
Beyond Stereotypes

About Me
- About / Contact
- Résumé

Beyond Stereotypes -
Pratt Graduate Thesis
(Academic written)

My thesis deals with stereotypes and attempts to find a new, more nuanced model to use when classifying, understanding, and communicating data on a mass cultural level.

I propose the Anthropotype Model. It uses both, nuances and generalities in gathering, understanding, and communicating data in the digital age.